Sales psychology is the science of understanding how people make buying decisions—and how to create content that taps into the emotional part of the brain (the limbic system) where those decisions are actually made. It’s not just about what your offer is or how good your content looks... it’s about why someone feels compelled to take action.

Most programmes will teach you what to post—“here’s some hooks” “use this framework,” “use the 3 content types: value, nurture, conversion.” And while those things have their place… they weren’t enough for me.

When I was trying to scale, I bought course after course and felt like I was ticking all the right boxes… but nothing was clicking. I didn’t want another recycled list of content types or someone else's strategy. I wanted to understand how to think like the people whose content converts on autopilot. I wanted to learn how to create content that didn't just inform… but moved people.

That’s why I created The Smart Creator Lab. Not to give you a plug-and-play content calendar or turn you into a carbon copy of me. But to teach you how my brain works—so you can create like me, without sounding like me.

So that writing content doesn’t feel like you need an instruction manual… it just clicks.

Absolutely. In fact, one of my clients had a £4,500 in her very first month on a brand new IG page.

I hit my first £10k month with only 1500 followers.

This programme will teach you how to activate the audience you already have - and pre-sell your offers in a way that turns lurkers into buyers. Regardless of your audience size.

If you’re an online service provider with a general idea of who your dream client is—then yes, this will work for you.

The beauty of sales psychology is that it’s not niche-specific—it’s human-specific. It taps into the universal principles of what drives decision-making, emotion, and action.

So whether you’re a coach, a virtual assistant, a designer, or a strategist—if your work solves a real problem for real people, this framework will help you communicate that in a way that converts.

Inside The Smart Creator Lab, I won’t teach you to follow someone else’s formula. I’ll teach you how to apply psychology to your niche, your voice, your people—so you attract the clients who are already looking for someone like you.

This is a 120-day programme—but many of my clients have seen results much faster.

One client signed her first 3 high-ticket clients and made £4,500 in her very first month—on a brand-new Instagram page.

Others have gone from hearing crickets to getting daily DMs from dream clients within a few weeks.

But here’s the truth: your results will always reflect the action you take.

This programme isn’t for passive participants—it’s for messy action takers who are ready to implement, experiment, and go all in.

I’ve designed every part of The Smart Creator Lab to get you clear, confident, and converting as quickly as possible. So if you show up and take action, you can absolutely expect to start seeing traction fast—and for many clients, that means recouping their investment before the 120 days is even up.

I get it—you’re busy. You’re running a business, maybe even juggling a million other things, and the last thing you need is another programme that feels like a part-time job.

That’s why The Smart Creator Lab is intentionally designed with flexibility in mind.

All trainings are recorded, and you’ll have lifetime access—so you can learn and implement at your own pace, whether that’s in real time or during your quietest moments of the week.

Plus, I only take on a small number of clients at a time. This means we can work around your schedule, and you’ll always have access to personalised support.

If you can commit a few focused hours each week to implement what you have learned and plug into the support when you need it, you’ll walk away with content, messaging and a sales strategy that works harder than you do.

Besides, this is about a short term time commitment to working smarter, not harder. So even though this requires a time commitment in the short run, it will be a time saver in the long run.

Because I care more about getting you real results than just filling spots.

The Smart Creator Lab is a high-touch programme with limited spaces, and I want to make sure every person inside is someone I know I can genuinely help. This isn’t a one-size-fits-all course where you’re left to figure things out on your own.

I’m hands-on with your content, your messaging, and your strategy—which means I only take on a small number of clients at a time to ensure the support stays powerful and personal.

The application process is here to protect your investment as much as mine.

I want to make sure the programme is right for you, your business stage, and your goals—so that you walk away with messaging and content that converts on repeat. If I don’t believe I can help you get the results you want, or that you are going to be 100% committed to the process... I’ll be honest.

Because that’s what we both deserve.

I don’t offer a traditional money-back guarantee—because I can’t guarantee the level of input, energy, and action that you bring to the process. And that’s the truth with any programme.

What I can guarantee is this: If you show up, do the work, and commit to applying what I teach inside The Smart Creator Lab—your content will start to convert at a higher level. You’ll walk away with a crystal-clear understanding of your messaging, a psychology-led sales system, and a strategy that’s designed to attract aligned, ready-to-buy clients without the guesswork.

This isn’t a passive learning experience. It’s an implementation lab for creators who are ready to take radical ownership of their success. If that’s you—this will be the best investment you’ve made in your content and sales strategy.

I don't offer refunds, and here's why: I believe in the power of commitment.

When you join the lab, you're not just buying a program – you're investing in yourself.

This 'skin in the game' approach ensures that you're fully dedicated to your transformation.

Remember, you are your safest investment.

I have poured my expertise, experience, and proven strategies into this container. I am fully committed to your success, and I ask for the same level of commitment from you. 

When you say yes to the lab, you're saying yes to yourself, to your potential, and to the smart business you deserve. If you're ready to make that commitment, I am ready to guide you every step of the way.